If you're pricing out pay-per-appointment solar or roofing leads, you're asking the right question with the wrong unit. Here's what appointments actually cost per appointment, what they cost per agent — and when each model genuinely wins. Real numbers, including ours.
Every appointment-setting offer in solar and roofing is one of these two models. They behave very differently once you run them for a quarter.
You buy the output
You buy the machine that makes them
Say your closers need 20 appointments a month to stay busy. Here's the same month, both ways.
per month, before setup fees — for appointments that may also be sold to the installer across town.
for 20+ exclusive appointments — roughly $115 each at the floor, and every appointment above the floor is free.
Being straight with you: if you need fewer than ~10 appointments a month, pay-per-appointment is genuinely the cheaper way to buy them. The economics flip at volume — and solar and roofing closers who eat need volume.
Scott runs a solar operation and closed 17 deals in his first month working appointments set by his dedicated Premura agents — virtually, without door-knocking. Hit play; he tells it better than we can.
Most programs charge between $150 and $300 per appointment, and setup fees are common. Many are not exclusive — the same homeowner can be sold to more than one company — and refund policies for no-shows vary widely, so the effective cost per appointment that actually sits is usually higher than the sticker price.
We price per dedicated agent, not per appointment. Pricing depends on how many agents you run and for how long, and averages $2,500 per agent per month. Each trained agent books 5+ qualified appointments per week into your calendar, so at the floor that works out to roughly $115 per exclusive appointment — and everything above the floor costs nothing extra. No contracts are required to start the conversation.
Yes. Your agent calls only your territory, follows your qualification criteria, and books directly into your closers' calendars. Appointments are never resold or shared — which is the most common complaint we hear from operators coming off pay-per-appointment programs.
If you need fewer than roughly 8–10 appointments a month, are testing a brand-new territory, or need to fill a short-term gap with zero commitment — buy them one at a time. Once you consistently need 10+, the math flips: a dedicated agent producing 20+ a month costs less per appointment, is exclusive, and compounds as the agent learns your market.
Book a free strategy call. We'll map your market, tell you honestly whether one agent or three makes sense — and show you the live dashboards our current clients run on.
Book Your Strategy Call →No contracts required to start the conversation. No pressure. Just a clear plan.
